Experience

Digital Content & Visual Brand Manager 

March 2016 – Present 

LMH Health, Lawrence, KS

• Spearhead the strategic execution of organizational initiatives and priorities, focusing marketing and communications to improve brand impress and engagement.

• Led a comprehensive visual rebranding initiative, aligning the brand with a health model of care for a 174-bed hospital and 30 physician clinics; oversee the execution of all consumer marketing campaigns and enterprise-wide communications.

• Establish and maintain relationships with key vendors, including advertising agencies, graphic designers, writers, videographers, photographers and website developers, to ensure brand consistency and voice across all channels.

• Successfully project-manage the implementation of a business-to-consumer CRM system, integrating an Oracle/Cerner patient database to boost customer loyalty and revenue through email and direct mail campaigns. 

• Oversaw a complete website redesign and rebranding, implementing an updated content strategy that improves health literacy, search, and accessibility, resulting in a 54% increase in site page views and a 143% improvement in search results.

• Implemented a marketing project management system using Smartsheet, enhancing department workflow, efficiency, and tracking.

• Facilitate discovery, planning, and scoping sessions with executive, leadership, operational, regulatory, and clinical teams for integrated marketing strategies.

 

President

TITUS D, Co., Lawrence, KS

August 1996 – March 2016 

• Provided marketing communications and creative services to healthcare organizations and manufacturers, ensuring brand consistency and strategic messaging across all materials.

• Designed and produced strategic communications, including annual reports, newsletters, and advertising, maintaining brand assets for all clients.

• Developed business-to-consumer packaging and marketing collateral for B2C products sold nationwide, enhancing brand visibility and consumer engagement.

 

Art Director

BTDesign, Lawrence, KS

August 1994 – August 1996

  

Art Director

Patterson Advertising Agency, Topeka, KS

July 1991 – August 1994